LIVE BOZEMAN STYLE

In 2015, online bulk real estate buyers (or iBuyers) appeared in our market. Disrupters such as Opendoor, Zillow, and EasyKnock were suddenly purchasing property in a new way: bulk buying. iBuyers were purchasing real property, sight unseen, based exclusively on its measurable metrics such as square footage, lot size, and general area of a community, evaluating it as a per-square-foot commodity.

iBuyers Background: A little history

Opendoor pioneered the iBuyer model in 2014. By 2022, just eight years after entering the market, Opendoor lost $928 million[1] in the fourth quarter. Following the same trend as Opendoor, Zillow closed its real estate purchase division in 2021 after a $405 million write-down to its business, due to real estate losses, and reduced its workforce by 25%. 

If iBuyers took hold, there was a very real risk for our market that corporations would own homes, and the individual buyer would only have the opportunity to rent from those corporations. The dream of homeownership for the individual could be dead in one market shift. 

As of 2022, the iBuyer or “blind-buy” model has nearly evaporated from the real estate market. 

You cannot smell a house online. You cannot meet the neighbors or get a true feel for the community without tangible boots on the ground. 

Client Advocacy through individual service is HōM 406’s standard.

Our Bozeman real estate market changes daily, and Individual sellers are able to adapt their pricing to match the shifting market in the same timing as the market through clear communication from their personal real estate advocate. 

Homes are not commodities, and the people who live in them aren’t either. 

Every sale is individual. Sellers who elect to transact in the market are driven by their personal portfolios and individual lifestyle goals. 

Homeowners need a personal advocate to sell their property safely and correctly, for top dollar in their segment of the market, and within their personal timing goals. At HōM 406, we help them navigate potential listing strategies (remember, there is an exchange between price and time), develop a personal marketing plan, negotiate through a contract, coordinate potential repairs, and facilitate closing. 

We exclusively sell real estate at HōM 406. 

We don’t sell insurance, mortgages, or the “sister” elements necessary for the home purchase and sale process, and because we don’t participate in those other elements, our focus isn’t divided. 

We anticipate the changing market trends. 

Innovation is at the forefront of our business model. When interest rates rocketed in the Fall of 2022, we worked with mortgage experts to offer interest rate buy-down models for our listing clients and help potential buyers understand the value proposition of our listing as opposed to a similar property asking at the same asking price without the same credit. 

This differentiation helped our clients procure a qualified buyer and close with a smooth contract at a time other listings languished on the market. 

We lead in our market.

Other industry experts use our market analysis and blog articles to expand their personal knowledge. We are industry leaders at HōM 406 and have been actively selling real estate in the Gallatin Valley for 15 years. 

We can feel when the market is shifting and position our clients to be at the front of the market, capitalizing on every shift. 

Experience a different homebuying and homeselling experience by working with the experts at HōM 406. We know you are going to tell your friends about it! 

We are a resource to help cultivate an amazing team of advocates for you. We will connect you with the best insurance agents, repair guys, title teams, and anything else you might need. But we aren’t trying to be those people to you.