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Real Estate Agents... Just Talking Yellow Pages?

erin • May 02, 2022

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Real estate professionals shape our community, one contract at a time.

We welcome would-be Bozeman residents into our neighborhoods and impart Bozeman values to those new residents through our service and in our interactions. 


We serve our peers, by bringing new inventory to the market and collaborating with other specialists to connect homes and buyers, and buyers to sellers. Real Estate Brokers facilitate the most significant financial and personal transaction(s) most people will engage in during their lifetime.


As your real estate advocates, it is our job to create a safe space for you to explore and unearth your personal real estate needs; to honestly evaluate what a property must possess to be the home for you. It is essential that you enjoy your real estate agent as we become directly involved in your lives for at least 30-45 days, and often talk to as much during that time as your closest friend. As your advocate, we are here to help you tease out the right property for you! 


Building Community in Transaction:

I recently listed a highly desirable Bozeman property and, as expected, was inundated with requests from agents to show the property. As most properties sell within 3-5 days in Bozeman this urgency is to be anticipated, and I prepared my Seller clients to navigate the flurry. 


As Listing Agents, we have some great tools to help support our clients, including an app called Showing Time. This service allows our Seller clients to quickly and directly approve or decline showing requests on their property, without disclosing the Seller’s personal information through MLS or to the Buyer’s agent. This program also alerts the Listing Agent of the request simultaneously with the client. Showing Time allows us as Listing Agents to remove ourselves as a middleman in the showing scheduling process. It further expedites showing requests for the Buyer’s agents and allows the Seller to be in total control of the showing process.

A real estate expert's value to their client is considerably bolstered by the agents' unique knowledge of our community. Our job is (of course) to know the currently available real estate inventory, and it is also in our best service to our clients for us to know the best contractors, eateries, schools, youth programs, and the fastest routes through town. We know where construction is and, often, what will follow the hole in the ground. Real estate agents, by necessity, are walking Yellow Pages for our community. As my clients know, I love when I am able to confidently say, “oh, I’ve got a guy for that!”

As a Buyer, your real estate expert may serve as your introduction to our Bozeman community. According to the Prospera Business Network, Bozeman’s current population growth rate is nearly 20% a year. Our new construction housing has grown at a meager rate of 11% a year (2010-2016); a 9% annual compounding deficiency in our housing demand. Further, our housing market is roughly 60% owner-occupied, 40% renter-occupied; and owners don’t move often here. 79% of Bozeman residents lived in the same house last year as this year.[1] All these intertwined factors result in a tense and competitive market, demanding a full-time real estate Broker for you to have the best chance of successfully procuring your perfect Southwest Montana home. 



Deconstructing Traditional Real Estate:

As a second-generation real estate Broker, early in my career, I accepted the idea of a real estate salesperson as a stuffy home sales authority who was separate from your transaction… even though I knew we were deeply intertwined in every transaction as both your advocate and primary point of contact. Note, I conceptually accepted this idea, while at the same time vigorously acting as a fierce advocate for my clients, totally involved in their success. Having recognized my conflicting views surrounding professionalism I am now seeking to help better define an Advocate REALTOR®, and why it is different from a Real Estate Salesperson.


What is professionalism? According to Brian Buffini (a notable real estate trainer), a “professional is a person who is paid to undertake a specialized set of tasks and orchestrate them with uncommon skill.” Brian’s definition is more dynamic than the dictionary, which reads: “Professional: engaging in a specific activity as one’s main paid occupation, rather than as a pastime.” I am still not sure, in my evolving view, that either definition has truly defined my service to our HōM 406 clients as a real estate professional. 


At HōM 406, we are full-time Gallatin Valley real estate Brokers operating with integrity, local expertise, and ease as the keystones of our practice. As an operational choice, we have intentionally limited our clientele to customers who are kind and have an attitude of gratitude, enabling us to have fun throughout the buying or selling process. Again, a real estate transaction is likely one of the biggest financial transactions most people will engage in during their financial lives. It will be stressful, and it can still be fun. 


Selecting Your Real Estate Advocate:

How do you select the best professional for you? In this inundated marketplace, does the individual agent you choose to represent your needs matter? Does it matter whether your agent is a full-time Real Estate Broker? According to the National Association of REALTOR’S® “when choosing an agent to work with, working with an agent that was honest and trustworthy was the most important factor for buyers, followed by one with experience… 73% of buyers interviewed only one real estate agent during their home search.”[2]


How do you ensure you are working with YOUR right agent? Remember, in addition to evaluating these other questions it is important you like your agent, as you’ll be talking a lot during your real estate process! 


At HōM 406, our business is built on referrals. It is likely you’ve found us because someone said we were the firm to talk to. What makes us different? Client Advocacy, market trust, and employing technology all help us thrive in this market, differentiating us from many of our peers.

Advocacy and Technology: 

This powerful tool was stigmatized by some Bozeman agents when it was first released to our market, as it asks the showing (Buyer’s) agent to provide written feedback through the app after the showing. And I’ll be perfectly honest, the default setting for showing feedback was perhaps a bit insistent. This minor inconvenience is far outweighed by the multi-faceted nature of this tool as it not only facilitates Seller-directed showings but also allows the Listing Agent to disclose Buyer Agent showing feedback directly to the Seller without the Listing Agent's interpretation… for better or for worse.


When I list a property, I nearly exclusively utilize showing time to schedule the property’s viewings. Inevitably I will get at least one direct call from a Buyer’s agent, dismissing the Showing Time standard and reaching out to me to arrange their showing of the property. On the surface, this is an immaterial operational choice by the Buyer’s agent. 


But is it? 


If the Seller (or their agent) has directed the property to be shown in a certain way, and a showing agent disregards that request, does that Buyer enter negotiations with the Seller on solid ground in a likely multiple-offer situation? 


Remember, as Listing Agents, we have very limited information about a Buyer to share with a Seller when presenting offers. The Listing Agent will help the Seller evaluate each offer by contributing our institutional knowledge regarding the terms of that offer. 


What does that mean? We will share our past experiences regarding each lender, and whether they have historically closed on time, or at all, in our previous transactions. We will share our experiences with each agent and whether they have historically been honest in their dealings and whether they were successful in guiding the transaction all the way to closing. 


We do not have a crystal ball to help us discern the strength of an individual offer. We instead, can only help our Seller weigh each offer to evaluate whether it should be the top consideration by conveying our institutional knowledge of the players involved with each transaction. Remember – Buyer Love Letters to Seller(s) are a fair-housing no-no[3], and can’t be used as a consideration by the Seller. 


How we, as advocate professionals, interact with our clients and our peers arranges the framework for your transaction; and our reputation builds the foundation. 


At HōM 406 we ensure that every Buyer and Seller are on solid footing. In our 2022 Bozeman real estate market we know we won’t get every offer under contract (darn it!) but what we do know is that our operational standards won’t be the reason you miss out. We are here to serve our clients and guide you to your next adventure!






[1] https://dashboards.mysidewalk.com/2022-economic-profile/housing

[2] https://cdn.nar.realtor/sites/default/files/documents/2022-home-buyers-and-sellers-generational-trends-03-23-2022.pdf

[3] https://www.hom406.com/buyer-love-letters-a-thing-of-the-past

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